{"product_id":"never-lift","title":"Never Lift","description":"\u003cp\u003e\u003cspan\u003e**This is a PRE-ORDER**\u003cbr\u003e***Orders will begin shipping on August 4th, 2026***\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eThe Epic Book of NASCAR Legend Mark Martin\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eIn 1978, as a nineteen-year-old racing late model stock cars in ASA, Mark Martin spotted what no one else could: that the Firestone 51 compound tires manufactured in the nineteenth week of that year were somehow more durable than the rest. He dubbed these miracle tires his “nineteenth-week 51s,” and he called every Firestone dealership in the country to buy out their stock.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMartin was never content to just drive his car—he was so determined to outthink the entire field that he chased every edge he could get. Martin’s life is one of relentless determination, quiet grit, and an unshakable love for racing. Rising from the small-town tracks of Arkansas to the roaring speedways of NASCAR, he carved out a career defined not by flash, but by consistency and precision. He began rewriting expectations long before youth became an asset in the sport—winning three national ASA late model championships before the age of twenty-two, drawing national attention in magazines and television at a time when most “young” drivers were a decade older than him.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn 1981, driving a car he had largely designed and built himself, he stunned the NASCAR world with two pole positions and a top-five finish in just five Cup starts. But success was anything but linear. A failed sponsorship deal forced him out of the Cup Series, and by the end of 1982, he had auctioned off everything he owned just to climb out of debt, returning to short tracks to rebuild, ultimately relaunching his Cup career and becoming a fierce and respected competitor well into his fifties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003eNever Lift\u003c\/em\u003e is more than a racing story, it is a portrait of a man who doesn’t have it in him to quit. Through the vivid storytelling of longtime motorsports journalist Bones Bourcier, the book captures Martin’s defining moments on and off the track. Readers are taken inside the cockpit during his closest title runs, feeling the tension and resilience as he kept coming back season after season. Along the way, it explores the evolution of NASCAR itself and how Martin’s disciplined, no-nonsense approach stood in contrast to the sport’s brasher personalities.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor fans and newcomers alike, this biography offers an inspiring look at a man who proved that greatness isn’t always measured in championships—but in the respect you earn and the legacy you build for yourself.\u003c\/span\u003e \u003c\/p\u003e\n\u003ch2\u003ePraise for Mark and \u003cem\u003eNever Lift\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\"There has always been more to Mark than what you saw on the racetrack. Mark is such a passionate individual who had such a storied career. His rise to stardom was filled with struggle and perseverance. His ability to recall all of those moments in vivid detail is why this book is so special. It gives people an opportunity to learn more about him and hear untold stories and insights from his legendary career. I'm certain everyone will enjoy the candid truth about Mark's journey. You're in for a heck of a ride.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e— Dale Earnhardt Jr.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e“I raced against Mark Martin from the time we were kids and I’m proud to call him a good friend.  He’s one of the most talented guys I ever competed against and someone I really respect. Mark’s what I’d call a racer’s racer. He really understood his car. He’d race you hard when it was time for that, but he was also smart and raced fair. His new book is a must read for anyone who wants to understand the true grit and determination it takes to reach the highest levels of racing.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e— Rusty Wallace\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"I knew Mark Martin was a good race car driver, but it wasn’t until IROC that he showed me that he was a great race car driver!!!\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e— Al Unser Jr.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e“I was incredibly fortunate to have Mark Martin as my mentor. With his endless racing knowledge and massive amount of raw driving talent, I could not have had a better teacher.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003e— Matt Kenseth\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e“Mark is one of NASCAR’s greatest drivers, and a real argument can be made that he is the most respected. His journey to the top wasn’t easy and there were many times that his career could’ve ended, but his resolve and dedication wouldn’t let that happen. Through those tough times he still remains true to his core values. This book is a wonderful opportunity to learn more about Mark and how he became a racing icon.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003e— Jeff Burton\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mark Martin Archive","offers":[{"title":"Default Title","offer_id":53105778164006,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/4481\/5850\/files\/9302E577-BFC3-4BBC-9580-EE571BAC5998.jpg?v=1777051713","url":"https:\/\/markmartinarchive.com\/products\/never-lift","provider":"Mark Martin Archive","version":"1.0","type":"link"}